TY  - ADVS
AU  - Oldham,Marie
TI  - The role TV plays in 21st century lives
T2  - TV advertising in the UK : the art of engaging viewers and creating successful advertising
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Television advertising
KW  - Great Britain
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Needstates -- Role of TV -- Sociability, connectivity and potency -- TV that unites -- Convenience, potency and connectivity -- How people are watching TV now -- Implications for advertisers; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST73.1963&c=250
UR  - http://hstalks.com/lib.php?t=HST73&c=250
ER  -