TY  - ADVS
AU  - Eaves,Mark
TI  - Beyond spot advertising
T2  - TV advertising in the UK : the art of engaging viewers and creating successful advertising
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Television advertising
KW  - Great Britain
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: New forms of television led communications -- The shape of things to come -- TV audience fragmentation -- TV sponsorship -- Branded content -- The interactive revolution -- The transition to on demand -- A new distribution universe -- The passive and the active viewer; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST73.1991&c=250
UR  - http://hstalks.com/lib.php?t=HST73&c=250
ER  -