TY  - ADVS
AU  - Gibbons,Justin
TI  - Neuroscience and advertising
T2  - TV advertising in the UK : the art of engaging viewers and creating successful advertising
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Television advertising
KW  - Great Britain
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: A beginners ́  guide to the brain -- The emotional brain -- Phineas Gage -- Emotions affect decision making -- Emotional anchoring -- Theory of attention -- A spectrum of media experiences -- The power to connect; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST73.1999&c=250
UR  - http://hstalks.com/lib.php?t=HST73&c=250
ER  -