TY  - ADVS
AU  - Millar,Grant
TI  - The strategic role for TV advertising within integrated communications
T2  - TV advertising in the UK : the art of engaging viewers and creating successful advertising
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Television advertising
KW  - Great Britain
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: TV ́ s role within the broader mix of media -- Integrated communications -- From interrupt model to engagement model -- Consent based communications -- What does integrated communications success look like? -- The challenge for TV within integrated planning -- Benefits of an integrated approach -- The relationship between old and new media -- Strategic role for TV -- The immediate future; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST73.2025&c=250
UR  - http://hstalks.com/lib.php?t=HST73&c=250
ER  -