Jaume, Leon, <br/><br/>
TV creativity :  making TV advertising that people want to watch /  [electronic resource] : 
 Television advertising :  making television advertising that people want to watch 
Leon Jaume. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (26 min.) :  color, sound). 
 - TV advertising in the UK : the art of engaging viewers and creating successful advertising .
 - Henry Stewart talks.  Marketing & management collection.  TV advertising in the UK .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Good TV commercials -- Why are they good? -- What are they saying? -- Three rules for making good TV commercials -- Five tips -- Entertain or be useful. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2033  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising--Great Britain.