TY  - ADVS
AU  - Jaume,Leon
TI  - TV creativity: making TV advertising that people want to watch 
T2  - TV advertising in the UK : the art of engaging viewers and creating successful advertising
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Television advertising
KW  - Great Britain
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Good TV commercials -- Why are they good? -- What are they saying? -- Three rules for making good TV commercials -- Five tips -- Entertain or be useful; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST73.2033&c=250
UR  - http://hstalks.com/lib.php?t=HST73&c=250
ER  -