TY  - ADVS
AU  - Williams,Steve
TI  - How to plan TV campaigns
T2  - TV advertising in the UK : the art of engaging viewers and creating successful advertising
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Television advertising
KW  - Great Britain
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Introduction and market context -- Exploring the 5 types of TV plans -- Burst -- Pulse -- Drip and continuity -- Specific environment -- Direct response -- Implications for planning in the third age; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST73.1975&c=250
UR  - http://hstalks.com/lib.php?t=HST73&c=250
ER  -