@book{6312,
	author = {Michon, Richard,},
	title = {How to connect the brand to the customer},
	publisher = {Henry Stewart Talks,},
	year = {2009.},
	series = {Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential},
	address = {London :},
	note = {Animated audio-visual presentation with synchronized narration.},
	url = {http://hstalks.com/lib.php?t=HST78.2275&c=250}
}