TY  - ADVS
AU  - Michon,Richard
TI  - How to connect the brand to the customer
T2  - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Hotels
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: From differentiation to positioning to branding -- Branding of tangible products and intangible services -- Branding and the promise made to customers -- The brand in the customer ́ s mind -- Brand positioning process -- Differentiated value proposition -- Implementation is the key -- Leadership and corporate culture; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST78.2275&c=250
UR  - http://hstalks.com/lib.php?t=HST78&c=250
ER  -