TY  - ADVS
AU  - Evans,Martin
TI  - Market segmentation: a vital component of hotel marketing 
T2  - Marketing hotels : addressing the unique challenges of marketing hotels
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Hotels
KW  - Marketing
KW  - Market segmentation
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The role of marketing in the hotel industry -- The importance of knowing your customer -- Principles of market segmentation -- Types of market segments for hotels -- How to apply market segmentation -- The segment led marketing plan; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST64.2283&c=250
UR  - http://hstalks.com/lib.php?t=HST64&c=250
ER  -