Kiddle, Janet, <br/><br/>
Researching the older consumer  [electronic resource] / 
Janet Kiddle. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (36 min.) :  color, sound). 
 - Marketing to the older consumer : techniques to target the fastest growing population demographic .
 - Henry Stewart talks.  Marketing & management collection.  Marketing to the older consumer .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Researching the older market -- Age of respondent -- Physical effects of ageing -- Social class of respondent -- Health of respondent -- Internet penetration -- When and where to conduct research -- Implications for qualitative research -- Implications for quantitative research -- Case studies. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2090  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing.<br/>Older consumers.