TY  - ADVS
AU  - Kiddle,Janet
TI  - Researching the older consumer
T2  - Marketing to the older consumer : techniques to target the fastest growing population demographic
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing research
KW  - Marketing
KW  - Older consumers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Researching the older market -- Age of respondent -- Physical effects of ageing -- Social class of respondent -- Health of respondent -- Internet penetration -- When and where to conduct research -- Implications for qualitative research -- Implications for quantitative research -- Case studies; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST83.2090&c=250
UR  - http://hstalks.com/lib.php?t=HST83&c=250
ER  -