Robson, Sarah, <br/><br/>
Options for segmenting the mature consumer  [electronic resource] / 
Sarah Robson. 
 - London :  Henry Stewart Talks,  2009. 
 - 1 online resource (1 streaming video file (17 min.) :  color, sound). 
 - Marketing to the older consumer : techniques to target the fastest growing population demographic .
 - Henry Stewart talks.  Marketing & management collection.  Marketing to the older consumer .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Why is the mature audience important? -- Why is the mature market different? -- Demographic segmentation -- Socio-demographic segmentation -- Geo-demographic segmentation -- Attitudinal or lifestyle segmentation -- Behavioral or transactional segmentation. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2108  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Marketing.<br/>Older consumers.