TY  - ADVS
AU  - Robson,Sarah
TI  - Options for segmenting the mature consumer
T2  - Marketing to the older consumer : techniques to target the fastest growing population demographic
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Market segmentation
KW  - Marketing
KW  - Older consumers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Why is the mature audience important? -- Why is the mature market different? -- Demographic segmentation -- Socio-demographic segmentation -- Geo-demographic segmentation -- Attitudinal or lifestyle segmentation -- Behavioral or transactional segmentation; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST83.2108&c=250
UR  - http://hstalks.com/lib.php?t=HST83&c=250
ER  -