TY  - ADVS
AU  - Stroud,Dick
TI  - The web and the 50-plus
T2  - Marketing to the older consumer : techniques to target the fastest growing population demographic
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet
KW  - Marketing
KW  - Older consumers
KW  - Web 2.0
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Age and internet use -- Web 2.0 architecture -- Physiological ageing matters -- Web 2.0 applications -- Age distribution of users -- Enabling technologies -- Importance to marketers -- The future; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST83.2154&c=250
UR  - http://hstalks.com/lib.php?t=HST83&c=250
ER  -