TY  - ADVS
AU  - Nyren,Chuck
AU  - Stroud,Dick
AU  - Veld,Arjan in't
AU  - Walker,Gill
TI  - How the older market is evolving internationally: the UK market 
T2  - Marketing to the older consumer : techniques to target the fastest growing population demographic
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing
KW  - Older consumers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The status of UK 50 plus marketing -- The Australian perspective -- Advertising and marketing to baby boomers in the USA -- Marketing and advertising to the older consumer in the Netherlands; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST83.2173&c=250
UR  - http://hstalks.com/lib.php?t=HST83&c=250
ER  -