Ambler, Tim. <br/><br/>
Measuring the effectiveness of marketing expenditure  [electronic resource] / 
Tim Ambler. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (33 min.) :  color, sound). 
 - Modern brand management : fundamentals and latest thinking .
 - Henry Stewart talks.  Marketing & management collection.  Modern brand management .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: The use of metrics -- Review of the Australian Marketing Institute webware for dashboard metrics selection and design -- Layout design -- Should the Australian system be adopted elsewhere? -- Marketing performance -- Brand valuation -- Silver metrics -- DCF techniques in performance measurement and planning -- The bottom line -- Benefits from well designed market dashboards. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2299  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing--Cost effectiveness.