TY  - ADVS
AU  - Haigh,David
TI  - The value of brands to shareholders
T2  - Modern brand management : fundamentals and latest thinking
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Who are the stakeholders -- How to maximize shareholder value through intangible assets -- Understanding International Financial Reporting Standard 3 -- What are brands and how do you value them? -- Strategies for engaging with the Chief Financial Officer -- Case Study: Orange; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST102.2303&c=250
UR  - http://hstalks.com/lib.php?t=HST102&c=250
ER  -