02139ngm a2200313 a 4500001001100000005001700011006001100028007001500039007001000054008004100064028003000105035002500135100006300160245009900223260004200322300007400364490006300438500006800501500002900569505046800598506003801066538003601104538045201140650001701592650002501609830008601634856005101720856005401771000002525520230921135143.0m        ccr|cna|||a||||vz|czazum100412s2010    enk|||||||||||s|||v|eng d50a2393bHenry Stewart Talks  a(HSTalks)HST2393_1_21 aClemmow, Simon,u(Founding Partner, CHI&Partners, UK)4spk12aAdvertising, big ideas and the power of participationh[electronic resource] /cSimon Clemmow.  aLondon :bHenry Stewart Talks,c2010.  a1 online resource (1 streaming video file (37 min.) :bcolor, sound).1 aModern brand management : fundamentals and latest thinking  aAnimated audio-visual presentation with synchronized narration.  aTitle from title frames.0 aContents: Creating the brand idea is the basis of all brand communication -- How that big idea is generated and integrated into a comprehensive and coherent programme of branded communication is a core area of brand management -- Where big ideas come from, and how to go hunting for them -- Five tests of a big idea -- How -- and why -- to get from a big idea to a creative idea -- The latest thinking on campaign planning and the power of consumer participation.  aAccess restricted to subscribers.  aMode of access: World Wide Web.  aSystem requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.00aAdvertising.00aBranding (Marketing) 0aHenry Stewart talks.pMarketing & management collection.pModern brand management40uhttp://hstalks.com/lib.php?t=HST102.2393&c=25042uhttp://hstalks.com/lib.php?t=HST102&c=2503Series