Ad Clemmow, Simon (Founding Partner, CHI&Partners, UK) creator spk moving image videorecording enk London Henry Stewart Talks 2010 monographic eng

electronic

electronic resource

1 online resource (1 streaming video file (37 min.) : color, sound). Contents: Creating the brand idea is the basis of all brand communication -- How that big idea is generated and integrated into a comprehensive and coherent programme of branded communication is a core area of brand management -- Where big ideas come from, and how to go hunting for them -- Five tests of a big idea -- How -- and why -- to get from a big idea to a creative idea -- The latest thinking on campaign planning and the power of consumer participation. Simon Clemmow. Animated audio-visual presentation with synchronized narration. Title from title frames. Access restricted to subscribers. Mode of access: World Wide Web. System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. Advertising Branding (Marketing) Marketing & management collection. Modern brand management 2393 Henry Stewart Talks http://hstalks.com/lib.php?t=HST102.2393&c=250 http://hstalks.com/lib.php?t=HST102&c=250 http://hstalks.com/lib.php?t=HST102.2393&c=250 http://hstalks.com/lib.php?t=HST102&c=250 Access restricted to subscribers. 100412 20230921135143.0 0000025255