TY  - ADVS
AU  - Knowles,Andy
TI  - Design builds business
T2  - Modern brand management : fundamentals and latest thinking
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Design can bring unique value -- Consumers want to choose quickly, happily and confidently -- The competitive context -- Cast studies: John West, Hovis, J2O, Bulmers, Stella Artois and Molton Brown; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST102.2436&c=250
UR  - http://hstalks.com/lib.php?t=HST102&c=250
ER  -