Banks, Jonathan, <br/><br/>
Modern brand management  innovation /  [electronic resource] : 
Jonathan Banks. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (43 min.) :  color, sound). 
 - Modern brand management : fundamentals and latest thinking .
 - Henry Stewart talks.  Marketing & management collection.  Modern brand management .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Problems exacerbated by the Credit Crunch -- Value destruction -- Commoditization of Fast Moving Consumer Goods categories -- Growth of private label -- Increased promotional reliance -- Rise of the discounters -- How to add value and protect brands from price based competition. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2485  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)