02060ngm a2200349 a 4500 0000025258 20230921135143.0 m c cr|cna|||a|||| vz|czazum 100412s2010 enk|||||||||||s|||v|eng d 2485 Henry Stewart Talks (HSTalks)HST2485_1_2 Banks, Jonathan, (Business Insight Director, ACNielsen, UK) spk Modern brand management [electronic resource] : innovation / Jonathan Banks. London : Henry Stewart Talks, 2010. 1 online resource (1 streaming video file (43 min.) : color, sound). Modern brand management : fundamentals and latest thinking Animated audio-visual presentation with synchronized narration. Title from title frames. Contents: Problems exacerbated by the Credit Crunch -- Value destruction -- Commoditization of Fast Moving Consumer Goods categories -- Growth of private label -- Increased promotional reliance -- Rise of the discounters -- How to add value and protect brands from price based competition. Access restricted to subscribers. Mode of access: World Wide Web. System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. Brand name products Management. Branding (Marketing) Henry Stewart talks. Marketing & management collection. Modern brand management http://hstalks.com/lib.php?t=HST102.2485&c=250 http://hstalks.com/lib.php?t=HST102&c=250 Series 141013 20230822095114.0 6353 6353 0 0 0 0 cutlib cutlib 2023-09-21 0 2023-09-21 00:00:00 2023-09-21 BK