TY  - ADVS
AU  - Banks,Jonathan
TI  - Modern brand management: innovation 
T2  - Modern brand management : fundamentals and latest thinking
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Problems exacerbated by the Credit Crunch -- Value destruction -- Commoditization of Fast Moving Consumer Goods categories -- Growth of private label -- Increased promotional reliance -- Rise of the discounters -- How to add value and protect brands from price based competition; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST102.2485&c=250
UR  - http://hstalks.com/lib.php?t=HST102&c=250
ER  -