TY  - ADVS
AU  - Satterthwaite,Christopher
TI  - Managing reputation in a transparent world
T2  - Modern brand management : fundamentals and latest thinking
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Internet marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Reputation management has become as important as brand management -- Fragmented and connected media enable the 'social evaluation' that reputation is, to be disseminated and amplified over the internet and all digital media -- Your reputation is a risk as well as an opportunity -- Brand reputation has replaced brand image; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST102.2516&c=250
UR  - http://hstalks.com/lib.php?t=HST102&c=250
ER  -