Le Meunier-FitzHugh, Kenneth Paul. <br/><br/>
Clarifying the roles of marketing and sales  [electronic resource] / 
Kenneth Le Meunier-FitzHugh. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (36 min.) :  color, sound). 
 - The changing role of sales and salespeople : how to develop a long lasting relationship with your customers .
 - Henry Stewart talks.  Marketing & management collection.  Changing role of sales and salespeople .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Exploring the sales and marketing relationship -- Historically sales and marketing have been seen as a single functional area, but they have developed very different specialist skills, perspectives and cultures -- Problems in the sales and marketing relationship -- How to improve collaboration between sales and marketing -- The importance of the sales and marketing interface in creating superior business performance. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2302  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales.