TY  - ADVS
AU  - Le Meunier-FitzHugh,Kenneth Paul
TI  - Clarifying the roles of marketing and sales
T2  - The changing role of sales and salespeople : how to develop a long lasting relationship with your customers
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing
KW  - Sales
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Exploring the sales and marketing relationship -- Historically sales and marketing have been seen as a single functional area, but they have developed very different specialist skills, perspectives and cultures -- Problems in the sales and marketing relationship -- How to improve collaboration between sales and marketing -- The importance of the sales and marketing interface in creating superior business performance; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST101.2302&c=250
UR  - http://hstalks.com/lib.php?t=HST101&c=250
ER  -