TY  - ADVS
AU  - Ryals,Lynette
TI  - World class key account management
T2  - The changing role of sales and salespeople : how to develop a long lasting relationship with your customers
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Customer services
KW  - Marketing
KW  - Key accounts
KW  - Sales executives
KW  - Selling
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Why KAM is the most important development in business-to-business marketing and selling for the past decade -- How to identify and prioritise key accounts -- Managing a profitable portfolio of key accounts -- The skills of a key account manager -- Why being good at selling is no guarantee of success in KAM; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST101.2438&c=250
UR  - http://hstalks.com/lib.php?t=HST101&c=250
ER  -