TY  - ADVS
AU  - Turnbull,Andrew
TI  - Ending the war between sales and marketing
T2  - The changing role of sales and salespeople : how to develop a long lasting relationship with your customers
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing
KW  - Sales
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Sales and marketing defined -- Mutual understanding and teamwork -- Strategic focus -- Target audiences and communication channels -- Relationships and cooperation -- Shared experiences and added value -- Enhanced performances -- Barriers to success -- Role exploration -- Economic, cultural and personal friction -- Relationship types -- Developing links -- The buying funnel; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST101.2551&c=250
UR  - http://hstalks.com/lib.php?t=HST101&c=250
ER  -