TY  - ADVS
AU  - Foster,Anne
TI  - How readers engage with newspaper advertising
T2  - Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising, Newspaper
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Newspapers as a medium to deliver mass reach and consumer immersion -- Newspapers' role as 'social fuel' -- The implications for advertisers in optimizing communication via newspaper advertising -- Specific characteristics of the male and female audiences -- Examples of effective advertising; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST86.2432&c=250
UR  - http://hstalks.com/lib.php?t=HST86&c=250
ER  -