TY - ADVS AU - Crank,Amanda TI - SMS: customer leading or customer led? T2 - Contact center management : how to succeed in today's dynamic environment PY - 2009/// CY - London PB - Henry Stewart Talks KW - Call center agents KW - Call centers KW - Management N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Customer service -- Customer communications increasing with mobility -- What is SMS and what is it capable of? -- SMS and its role in the customer contact strategy -- SMS integration -- Cost -- Where it fits -- Benefits -- Considerations -- In context; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST68.2511&c=250 UR - http://hstalks.com/lib.php?t=HST68&c=250 ER -