Smith, Paul R., <br/><br/>
Digital impact on the marketing mix  [electronic resource] / 
Paul R Smith. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (59 min.) :  color, sound). 
 - Digital marketing best practice : fundamentals of strategy and practice .
 - Henry Stewart talks.  Marketing & management collection.  Digital marketing best practice .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Web 2.0 -- Hyper competition -- Customer engagement -- Brand loyalty -- Sustainable competitive advantage -- The ladder of engagement principles -- Collaborative co-creation -- Ladder applied: cross industries -- Ladder applied: specific case -- Great Moments Of Sportsmanship campaign. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2407  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Internet marketing.