TY  - ADVS
AU  - Smith,Paul R.
TI  - Digital impact on the marketing mix
T2  - Digital marketing best practice : fundamentals of strategy and practice
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Internet marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Web 2.0 -- Hyper competition -- Customer engagement -- Brand loyalty -- Sustainable competitive advantage -- The ladder of engagement principles -- Collaborative co-creation -- Ladder applied: cross industries -- Ladder applied: specific case -- Great Moments Of Sportsmanship campaign; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST97.2407&c=250
UR  - http://hstalks.com/lib.php?t=HST97&c=250
ER  -