Tod, Matthew, <br/><br/>
Improving results from digital channels  [electronic resource] / 
Matthew Tod. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (47 min.) :  color, sound). 
 - Digital marketing best practice : fundamentals of strategy and practice .
 - Henry Stewart talks.  Marketing & management collection.  Digital marketing best practice .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Improving results from digital channels -- Monetary value of optimization -- Techniques for insight -- Choosing a web analytics tool -- Deploying a web analytics tool -- Using web analytics data -- Insight techniques -- Voice of customer -- Testing improvements -- Optimization process. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2417  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.