TY  - ADVS
AU  - Tod,Matthew
TI  - Improving results from digital channels
T2  - Digital marketing best practice : fundamentals of strategy and practice
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Improving results from digital channels -- Monetary value of optimization -- Techniques for insight -- Choosing a web analytics tool -- Deploying a web analytics tool -- Using web analytics data -- Insight techniques -- Voice of customer -- Testing improvements -- Optimization process; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST97.2417&c=250
UR  - http://hstalks.com/lib.php?t=HST97&c=250
ER  -