TY  - ADVS
AU  - Barker,Beverly
TI  - Integrated digital marketing communications
T2  - Digital marketing best practice : fundamentals of strategy and practice
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Key digital channels -- Search engine marketing -- E-mail marketing -- Affiliate and partner marketing -- Online sponsorship -- Interactive advertising -- Which formats are best? -- Viral marketing -- Online PR -- Media neutral planning -- Every product/ service model will vary -- The planning process -- Customer segmentation -- Business audiences -- Media selection; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST97.2443&c=250
UR  - http://hstalks.com/lib.php?t=HST97&c=250
ER  -