Social media marketing - Sedley, Richard (London : Henry Stewart Talks, 2010)
Contents: Introduction to social media -- Key challenges to marketing and engagement -- Using reciprocity -- Social media planning framework -- Social technographic profiling -- Using social proof -- Community ROI -- Using existing social networks -- Classical networking theory -- Facebook marketing -- Setting up your own community -- Storytelling -- Crowdsourcing -- Content creation and sharing -- Decoying -- Atomisation -- Micro-blogging (Twitter etc.) -- Using a simplicity framework -- Monitoring and measurement framework -- Handling a storm.
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Mode of access: World Wide Web.
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Keywords: Internet marketing; Social media -- Marketing