TY  - ADVS
AU  - Sedley,Richard
TI  - Social media marketing
T2  - Digital marketing best practice : fundamentals of strategy and practice
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
KW  - Social media
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Introduction to social media -- Key challenges to marketing and engagement -- Using reciprocity -- Social media planning framework -- Social technographic profiling -- Using social proof -- Community ROI -- Using existing social networks -- Classical networking theory -- Facebook marketing -- Setting up your own community -- Storytelling -- Crowdsourcing -- Content creation and sharing -- Decoying -- Atomisation -- Micro-blogging (Twitter etc.) -- Using a simplicity framework -- Monitoring and measurement framework -- Handling a storm; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST97.2448&c=250
UR  - http://hstalks.com/lib.php?t=HST97&c=250
ER  -