Hamill, James. <br/><br/>
Web 2.0 / social media  the times they are a changing /  [electronic resource] : 
Jim Hamill. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (56 min.) :  color, sound). 
 - Digital marketing best practice : fundamentals of strategy and practice .
 - Henry Stewart talks.  Marketing & management collection.  Digital marketing best practice .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: What is Web 2.0? -- Performance measures -- The customer experience of the brand -- Applications of Web 2.0 -- Internal and external use -- Business impact -- Web 2.0 in action -- Review and recommendation sites -- Building contacts and finding customers and partners -- Social network sites -- Sports marketing 2.0 -- Business opportunities and benefits -- Strategy development -- Balanced scorecard 2.0 strategy map -- Obstacles and barriers. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2488  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Marketing.<br/>Web 2.0.