Hughes, David, <br/><br/>
Email marketing and E-CRM  [electronic resource] / 
David Hughes. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (63 min.) :  color, sound). 
 - Digital marketing best practice : fundamentals of strategy and practice .
 - Henry Stewart talks.  Marketing & management collection.  Digital marketing best practice .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Advantages of e-mail marketing -- Finding the right broadcasting partner -- Bad e-mail marketing -- Bad e-mail marketing can be good e-mail marketing -- Non-line marketing -- Don't wave goodbye to direct mail -- Segmentation and personalization -- Registration: a critical part of e-mail marketing -- Transactional data -- Lifecycle marketing -- Click-stream data -- The landing page -- Think about the customer journey. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2563  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic mail messages.<br/>Internet marketing.