01939ngm a2200349 a 4500 0000025293 20230921135145.0 m c cr|cna|||a|||| vz|czazum 100412s2010 enk|||||||||||s|||v|eng d 2265 Henry Stewart Talks (HSTalks)HST2265_1_2 Boatwright, Peter. spk Estimating an item's category role [electronic resource] / Peter Boatwright. London : Henry Stewart Talks, 2010. 1 online resource (1 streaming video file (47 min.) : color, sound). Bayesian analysis in marketing : a breakthrough in customer analytics Animated audio-visual presentation with synchronized narration. Title from title frames. Contents: Product categories introduced -- How individual items influence category sales -- Overview of data structure as lead-in to model -- Model development -- Model estimates and results. Access restricted to subscribers. Mode of access: World Wide Web. System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. Bayesian statistical decision theory. Marketing research. Henry Stewart talks. Marketing & management collection. Bayesian analysis in marketing http://hstalks.com/lib.php?t=HST99.2265&c=250 http://hstalks.com/lib.php?t=HST99&c=250 Series 141013 20230822095114.0 6388 6388 0 0 0 0 cutlib cutlib 2023-09-21 0 2023-09-21 00:00:00 2023-09-21 BK