TY  - ADVS
AU  - Boatwright,Peter
TI  - Estimating an item's category role
T2  - Bayesian analysis in marketing : a breakthrough in customer analytics
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Bayesian statistical decision theory
KW  - Marketing research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Product categories introduced -- How individual items influence category sales -- Overview of data structure as lead-in to model -- Model development -- Model estimates and results; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST99.2265&c=250
UR  - http://hstalks.com/lib.php?t=HST99&c=250
ER  -