Geraci, John, <br/><br/>
Marketing in school environments  the youth marketing industry perspective /  [electronic resource] : 
John Geraci. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (43 min.) :  color, sound). 
 - Communicating to the young consumer : relating to children and young people in an effective and responsible way .
 - Henry Stewart talks.  Marketing & management collection.  Communicating to the young consumer .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: How do those working in youth fields view today's youth generation? -- Targeting young people as consumers -- Commercialism in schools -- Why do educators want corporations? -- Why do corporations want to reach kids in schools? -- What forms does school marketing take? -- Arguments in support of commercialism in schools -- The case against -- The youth industry's views towards marketing in schools -- How industry can get on the right side of this issue. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2223  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Young adult consumers.<br/>Young consumers.