TY  - ADVS
AU  - Geraci,John
TI  - Marketing in school environments: the youth marketing industry perspective 
T2  - Communicating to the young consumer : relating to children and young people in an effective and responsible way
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing
KW  - Young adult consumers
KW  - Young consumers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: How do those working in youth fields view today's youth generation? -- Targeting young people as consumers -- Commercialism in schools -- Why do educators want corporations? -- Why do corporations want to reach kids in schools? -- What forms does school marketing take? -- Arguments in support of commercialism in schools -- The case against -- The youth industry's views towards marketing in schools -- How industry can get on the right side of this issue; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST96.2223&c=250
UR  - http://hstalks.com/lib.php?t=HST96&c=250
ER  -