TY  - ADVS
AU  - Nairn,Agnes
TI  - Concern about children and adolescents
T2  - Communicating to the young consumer : relating to children and young people in an effective and responsible way
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Child consumers
KW  - Children
KW  - Marketing
KW  - Teenagers
KW  - Young adult consumers
KW  - Young consumers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: How the commercial world can impact negatively on family relationships -- Pester power -- The effects of marketing on young people's friendships -- Brand bullying -- An overview of research on materialism and mental health -- Inappropriate marketing, particularly sexual content on websites intended for young children -- Unfair marketing -- What children can and cannot understand -- Rethinking unfair marketing following new research from neuroscience -- How internet marketing is challenging the current rules of the game; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST96.2267&c=250
UR  - http://hstalks.com/lib.php?t=HST96&c=250
ER  -