Tyree, Wynne, <br/><br/>
Conducting research with children  [electronic resource] / 
Wynne Tyree. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (44 min.) :  color, sound). 
 - Communicating to the young consumer : relating to children and young people in an effective and responsible way .
 - Henry Stewart talks.  Marketing & management collection.  Communicating to the young consumer .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Importance of conducting research with children and the professional and ethical sensitivities that must accompany it -- Segmentation of 'children' into pre-schoolers, kids, tweens and teens and how best to conduct research with each segment -- Recommended methods and techniques for each segment, including guidance on successful recruiting -- Qualitative and quantitative research methods. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2381  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child consumers.<br/>Children--Research.<br/>Market research.<br/>Young consumers.