TY  - ADVS
AU  - Tyree,Wynne
TI  - Conducting research with children
T2  - Communicating to the young consumer : relating to children and young people in an effective and responsible way
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Child consumers
KW  - Children
KW  - Research
KW  - Market research
KW  - Young consumers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Importance of conducting research with children and the professional and ethical sensitivities that must accompany it -- Segmentation of 'children' into pre-schoolers, kids, tweens and teens and how best to conduct research with each segment -- Recommended methods and techniques for each segment, including guidance on successful recruiting -- Qualitative and quantitative research methods; Access restricted to subscribers
UR  - http://hstalks.com/lib.php?t=HST96.2381&c=250
UR  - http://hstalks.com/lib.php?t=HST96&c=250
ER  -