Montgomery, Alan L. <br/><br/>
Making better pricing decisions with informative priors  [electronic resource] / 
Alan L. Montgomery. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (75 min.) :  color, sound). 
 - Bayesian analysis in marketing : a breakthrough in customer analytics .
 - Henry Stewart talks.  Marketing & management collection.  Bayesian analysis in marketing .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: Bayesian theory and informative priors -- Using statistical models for making pricing decisions -- Sales response models -- Exchangeable priors: hierarchical Bayesian models -- Implication: shrinkage estimators -- Store-level strategies -- Theory based priors -- Informative priors -- Additive utility structure -- A simulated example -- Elasticity estimates -- Eliciting priors using experts -- Constraints as business rules -- Empirical application -- Rejecting sampling -- Final recommendations. 
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<br/><br/><label>Publisher. No.: </label>2467  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bayesian statistical decision theory.<br/>Marketing research.