Jackson, Paul, <br/><br/>
Helping children navigate the commercial world of media  [electronic resource] / 
Paul Jackson. 
 - London :  Henry Stewart Talks,  2010. 
 - 1 online resource (1 streaming video file (22 min.) :  color, sound). 
 - Communicating to the young consumer : relating to children and young people in an effective and responsible way .
 - Henry Stewart talks.  Marketing & management collection.  Communicating to the young consumer .
<br/><br/> Animated audio-visual presentation with synchronized narration.  Title from title frames. 
<br/><br/>Contents: The debate on children's media use -- Parental concerns about commercial content and their need for support -- The concept of media literacy and why it is important -- How Media Smart meets a real need. 
<br/><br/> Access restricted to subscribers. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements:  Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+.  Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site.  Required Desktop Browser plugins & viewers:  Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+. 
<br/><br/><label>Publisher. No.: </label>2471  Henry Stewart Talks 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and children.<br/>Child consumers.<br/>Internet and children.<br/>Television and children.