TY - ADVS AU - Jackson,Paul TI - Helping children navigate the commercial world of media T2 - Communicating to the young consumer : relating to children and young people in an effective and responsible way PY - 2010/// CY - London PB - Henry Stewart Talks KW - Advertising and children KW - Child consumers KW - Internet and children KW - Television and children N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The debate on children's media use -- Parental concerns about commercial content and their need for support -- The concept of media literacy and why it is important -- How Media Smart meets a real need; Access restricted to subscribers UR - http://hstalks.com/lib.php?t=HST96.2471&c=250 UR - http://hstalks.com/lib.php?t=HST96&c=250 ER -